Volunteers are, without a doubt, one of the most valuable resources a nonprofit can gain access to. This is primarily the case because nonprofit and public organizations often rely on volunteers to carry out their mission and objectives. Nonprofit volunteers usually give their time and skills to support nonprofit program delivery.
Recent studies estimate that about a hundred million people volunteer each year with an annual value in the range of $150 billion.
Volunteers can help your nonprofit save money, provide better support to beneficiaries, increase contact with the greater community, and make available better expertise.
What is Volunteer Recruitment?
Volunteer recruitment is the process of recruiting the best candidates for volunteering work in your nonprofit organization. Volunteer recruitment is very important for nonprofit organizations as they can help with any number of tasks – from administrative tasks and fundraising to program delivery and spreading the word about your nonprofit.
They are, indeed, the backbone of the nonprofit sector. This report by Fidelity Charitable also states that half of the volunteers give more financial support to the charity because they are volunteers themselves.
But many nonprofits struggle to attract as many volunteers as they would wish for, and when they do – they sometimes struggle to keep them. We address these issues in this article.
Here’s How to Attract and Recruit the Best Volunteers for Your Nonprofit [Volunteer Recruitment Strategy]
- Get Your House in Order
- Decide How You Want to Recruit
- Use Your Social Network
- Find Your Volunteers
- Offer Online Opportunities
- Explore Micro-volunteering
- Communicate Expectations
- Make it Enjoyable
- Recognize and Pay Attention