Every donor needs three things from you in order to become as fully involved in supporting your organization as they can be:
- A problem to solve. The way you get the most people to donate is to put your requests in the form of a problem they can help solve. A child is hungry, and they can provide food. An ecosystem is endangered, and they can help protect it. Always present a real problem that has a solution.
- Evidence of success. Too many would-be donors think all charity is a scam. You can help them overcome that perception — and strengthen your connection with donors — by showing and telling them what their giving has accomplished. A donor newsletter that reports on the impact of the donor’s giving is a great way to do this.
- A story to tell. A truly great donor experience is one that’s worth telling others about. The best fundraisers give their donors stories to tell. Stories about the amazing difference they made, or how exciting the process was, or how deep the need they addressed. The donor will make up her own story, but we have to give her good material!